DoubleSelect

K-SWISS has been in the midst of a massive re branding, going back to their roots as a California lifestyle brand. With this ethos comes the sun, the mountains ,the sea and the tennis courts which have been the staple of the brand since its first collection in 1966.  The FW 10 Collection features some [...]

Last Night K-Swiss hosted a Cali themed bash with all the trimmings to celebrate the launch of their fresh identity as the ‘Californian Sports Company’. We had the opportunity to  preview the brands offerings from their Vintage California line as well as some eye popping footwear for the ladies. The new line is fresh, fun [...]

As part of their This is Classic campaign K-SWISS enlists the talent of Rick & Buddy from Six Stair Productions. The video is an homage to everything California. As a native Angeleno I can say it’s spot on.

Narrowing this years crop of sneakers to just 10 was a difficult task, there were many factors taken into consideration- user comments, visits to the post, uniqueness, design, comfort and the x factor of course. This year we saw a lot of groundbreaking collaborations and sneaker brands pushing the envelope in terms of  design & [...]

Israeli born Yigal Azrouel is the designer who will breathe new life into the fledging K-Swiss brand with this new 2008 collaboration.This special limited edition collection captures the athleticism and classic appeal of the K-Swiss brand along with being colorful textured and playful. This collection is now available at Yigal Azrouel’s boutique in [...]

Kswiss recently launched a brilliant guerilla marketing campaign at this years French open at Roland Garros, the campaign does a great job of juxtaposing the print ad with 3-D environment. Bravo!

This Memorial Day Weekend Sneaker Set welcomes the ultimate in prep, K-Swiss, to our Sneakerpedia. Check it out.

 
Kswiss enlists Julia Hederus for this highly anticipated collaboration. These limited edition Kswiss models are given a postmodern  face lift while retaining its classic appeal. Oki-ni will be stocking these shortly so definatly keep an eye out.

Although I cant picture wearing these on the courts of Wimbeldon, kswiss re-introduces the SI-18 Bristel with gusto.  these are available in 3 different color ways and crafted with premium grade leather. Kudos for kswiss, the latest brand to start coming up with creative collaborations and interesting color ways. 2008 could be an exiting year [...]

KSwiss has just released the “Water” edition in their 4 Elements collection. The Classic model sneaker comes in two colorways (pictured, above) and is branded with a water emblem to signify their place in the series.
While we wait on “Fire,” let’s take a look back at “Air” and “Earth” after the jump.