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Here’s a sneak peek as to what to expect from Generic Surplus for next year. By the looks of it the LA based outfit will be creating some new silhouettes with light and airy materials to coincide with their classics. You’ll have to wait a while for these to hit stores so keep your eyes [...]

Here’s a video showing the material selection process for the upcoming Army Vs Navy collection by Generic Man & Undefeated.

Last week we gave a sneak peek at the upcoming collaboration between Undefeated & the Generic Man. Here is a bit more in depth look at the collection drawing inspiration from the military  thus  carrying the title “Army vs Navy”. We see a nice variety of military themed silhouettes in  vintage inspired materials. The collection [...]

Undefeated teams up with Generic Man for what looks like to be an interesting collection called  the Army vs. Navy “Re X Edit”. The collection will be available mid June at Undftd stores. We should have some more info soon.

Generic Surplus has expanded their collection for ss10 to include a variety of new styles and colorways. Staying within their minimalist ethos the Wino makes its debut. The lo top silhouette features canvas uppers with a leather trim heel set on a rubber sole with an espadrille mid sole. These are available now at exclusive [...]

The Generic Surplus SS10 Collection is on the verge of hitting stores. The collection features an ambitious collection  including boat shoes slip ons some lo tops & hi tops. The will drop any day now at exlcusive Generic Surplus retailers.

Generic Surplus by Generic Man exudes simple style with modern elegance. The Fall 2010 collection builds on this tradition with simple silhouettes with a delicate charm. The shoes are clean finely crafted & not outrageously expensive,  they will be available for Fall at exclusive Generic Surplus retailers.

Los Angeles based The Generic Man expands their offerings for the 2010 collection. This year we see some previous silhouettes mixed in with a batch of new ones all retaining the same quality and craftsmanship. Utilizing Italian materials with new finishes all the shoes are handcrafted in Portugal. They will be available soon for SS [...]

Generic Surplus masterfully combines high fashion with street esthetic with creation of the wing tip sneaker. The shoe features a plimsol topped with premium suede upper. The will be available for the A/W 09 season at exclusive Generic Surplus retailers for around $110 USD.

Generic Surplus, the footwear brand started by Generic Man is expanding their line with interesting new models and colorways for the  upcoming Fall season. While still remaining in their minimalist aesthetic we see Generic Surplus playing around with a wide range of different silhouettes including  hi tops, lo tops, boots. Another new attribute to this [...]

Generic Man’s sneaker label,  Generic surplus continues to deliver simple sleek sophisticated styles with their SS/ 2009 collection. The new collection features a bit more cushioning than  seasons past while still maintaining the classic aesthetic we all enjoy. The will be available at select retailers for around $75 USD.

Generic Man will release a more accessible collection starting this holiday season. The Generic Surplus collection features classic silhouettes in durable canvas and leather promoting the generic man ethos. The collection will be available at Urban Outfitters and other retailers worldwide