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An Admiral History

Admiral Footwear began in 1914 as a World War I military clothing factory. The company’s main focus was producing uniforms for the British Royal Navy. Embracing their sailor roots, the company adopted its logo from the cuff mark of a British Admiral. After the war Admiral looked toward sports, taking its knowledge of Navy uniform design and production and incorporating it into rugby, football, tennis, and cricket clothing. It wasn’t long before the newly designated sportswear brand became enormously popular in Britain. Admiral enjoyed international popularity in the 1970s and 1980s when the brand supported the national football team of England. The brand slinked away from the spotlight in subsequent years but recently discovered newfound success in the Japanese hip and haute sneaker market. Despite this resurgence in popularity, Admiral sticks to its roots and its mantra: “classic sneakers which have traditional and longing images.”

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Admiral Sneak-Facts:

• Many Admiral models are named after towns and villages in Britain

• Admiral was the brand of choice for the national football team of England from 1974 to 1984.

• Admiral is distributed through Sojitz General Merchandise Corporation

• Sojitz GMC also distributes Gotcha and Raton Denim

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Notable Models:

Bolton